About Us

We Free ™ Beauty LLC, is an independently owned, black woman-led, purpose driven, clean beauty brand. We formulate high quality hair care products free of toxic ingredients known to be harmful to health. Our brand takes pride in transparency, innovation and putting the health of people over profits. 

At We Free ™, we operate with the highest ethical standards when creating and delivering our products. We are committed to providing effective, high quality, safe beauty care for all people.

We Free ™ was founded by Ashley Jackson, she holds a Bachelor of Science, in Biology and has also been formally educated in both Chemistry and Entrepreneurship.  Ashley has a worked in various laboratories including Fortune 500 oil and gas, plastic stabilizer and water treatment industries. With her concerns about the toxic ingredients used in hair care products on the market and after experiencing hair damage from a professional stylist, she used her background in chemistry and passion for research and educating herself, to create non toxic products that improved the health of her hair. It is with great pleasure that she can now share her toxic-free hair care products with others.